Monday Morning Jumpstart:
How to Turn Passions into Profits

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What could giant cookies teach you about building your writer’s life?

Turns out — a lot. 🍪 ✍🏻 😉

In today’s Monday Morning Jumpstart, AWAI’s Jade Trueblood and Sandy Franks dive into another billion-dollar story — one that started with nothing but a simple love of baking.

In this episode, you’ll discover …

  • why you don’t need to have it all figured out before you start writing or launching a new idea
  • how taking imperfect action — even being willing to be bad at something — is the key to finding what truly sticks
  • smart ways to create a stand-out client or reader experience (and keep them coming back for more)
  • how writers can “test recipes,” pivot quickly, and build something uniquely theirs

Whether you have clients, are building your own platform, or just dreaming of what’s next, this episode is your nudge to get moving — with courage, creativity, and the reminder that the opportunity for writers today is limitless.

Join us every Monday morning for a boost of writing motivation, plus tips and strategies to make sure you’re staying on track and moving toward your goals all year.

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Published: July 28, 2025

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