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8 Ways to Spot Dominant Emotions Your Prospects Already Have That Could Drive Your Response Rates Through the Roof - PART 2
April 13, 2015 (06:17:38 am)
We’re visiting with Clayton Makepeace again this week, so he can reveal the last 4 of his 8 secrets for pinpointing your prospect’s dominant emotions.
Clayton Makepeace’s Financial Copywriting Intensive Event is SOLD OUT! Home Access Pass Pre-Sale Now Available…
April 12, 2015 (06:53:44 am)
Clayton Makepeace’s Financial Copywriting Intensive in Atlanta is officially sold out. But, Home Access Passes are available for the first 125 people who respond.
8 Ways to Spot Dominant Emotions Your Prospects Already Have That Could Drive Your Response Rates Through the Roof - PART 1
April 06, 2015 (10:18:06 am)
How do you know what your prospects are feeling? Clayton Makepeace starts answering this frequently-asked question.
Key Message Copy Platforms: The Nuts and Bolts of How to Write Them
March 17, 2015 (06:43:32 am)
Learn the simple steps to writing Key Message Copy Platforms and you’ll generate much more revenue for your copywriting business—and become your client’s “content hero.”
Key Message Copy Platforms: A Must-Have Copywriting Service Every Company Needs
March 16, 2015 (06:00:26 am)
To build a successful freelance business, you should know how to write and sell Key Message Copy Platforms—because every company needs them.
Achieve Your Goals Easily by Focusing on the Process, Not the Goal
February 26, 2015 (06:42:00 am)
If you want to achieve your goals – forget about ’em. Fall in love with the process and you’ll enjoy the journey to achieving your goals a whole lot more!
Knowing the Difference Between “Activity” and “Action” Will Help You Achieve Your Goals Faster
February 24, 2015 (06:19:32 am)
“Activity” and “Action” might sound alike… but the results they generate are vastly different. Discover which one will give you the results you desire.
How The Seinfeld Method Can Help You Achieve Your Goals
February 23, 2015 (11:46:52 am)
This simple foundational habit helped launch comedian Jerry Seinfeld into super stardom… and it can do the same for your copywriting career.
Bob Bly’s 25-50-25 Rule
January 26, 2015 (06:53:39 am)
Successful copywriters divide their time between studying, analyzing and doing. Bob Bly's 25-50-25 rule helps you manage how much time to devote to each.
How A-List Copywriters Form Big, Control-Beating Ideas
January 06, 2015 (06:08:58 am)
The best writers in the industry have this deep-rooted hunger in common. It can help you create a “potential copy ideas” library to advance your career fast.
Defining Your “Super-Objective” That Connects All the Elements of Your Writing Together
December 19, 2014 (06:20:54 am)
In copywriting, your “super-objective” is to decide what “big promise” you’re making to your prospect. This overarching theme ties your entire piece together.
The Surprising Connection Between Great Acting and Copywriting
December 15, 2014 (06:38:59 am)
Discover insider tips and strategies for how actors prepare for compelling performances, and how you can use them to gain a big advantage in your copy.
Clayton Makepeace on the Astonishing Power of Fear
December 15, 2014 (06:09:10 am)
Clayton Makepeace shares his expert view on using fear in your copy… and tells you how to avoid five blunders copywriters make when using fear.
How to Bring 10x More Value to Your Clients
December 09, 2014 (11:33:06 am)
Take this essential step to become instantly more valuable and earn 10x the fees. Plus, you’ll be one step closer to being the “Total Package” to your clients.
Know Thy Prospect
December 08, 2014 (12:44:52 pm)
Clayton Makepeace discusses the importance of knowing your prospect, and provides tips for crafting messages specific to them.
The Art of the Irresistible Offer
December 08, 2014 (12:24:22 pm)
Clayton Makepeace explains the eight factors that go into crafting an offer that’s too good to pass up.
The Elements of Style [video]
November 25, 2014 (02:26:11 pm)
The January selection for the Great Books Club is The Elements of Style by Strunk and White.
Richard Armstrong’s “Pitch Perfect” Keynote Speech - The Secret of Singing in Your Customer’s Key [video]
October 30, 2014 (03:27:04 pm)
Richard Armstrong's speech at Bootcamp is something all copywriters should see, so Katie has made it available to all ... free of charge. Watch here!
The Most Important Direct Mail Copy You Will Ever Write
September 29, 2014 (11:55:53 am)
Remember that your cover letter is also a form of direct mail copy, and is probably the most important as it’s the first copy a potential client sees.
How Do I Set and Negotiate Writing Fees?
September 19, 2014 (06:23:36 am)
Here’s some practical advice for making sure you get paid as much as possible, and get paid what you’re worth, without overpricing yourself out of the running.
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