Kazi Quinton’s career journey has been anything but ordinary. From investigating crime scenes as a coroner’s officer and then as an investigator in a major crime-fighting squad to building teams as a business manager, she’d mastered the art of solving complex problems under pressure. But when this determined professional decided to pursue copywriting, she discovered her biggest challenge yet — and her most rewarding transformation.

“I had been successful in some things I’d done before, but copywriting felt like stepping into a completely foreign world. I knew I had the drive, but I didn’t have the roadmap — until I found AWAI.”

With a comprehensive roadmap, step-by-step guidance, and a team of dedicated mentors, Kazi transformed her uncertainty into confidence — and her passion into a flourishing career.

The Struggles of Starting from Scratch
When Success Doesn’t Translate to Writing

Kazi had built her reputation on results. Whether she was investigating major crimes or scaling businesses as a manager, she knew how to get things done. So when she decided to explore copywriting, she approached it with the same determination that had served her throughout her career.

“I’d always been drawn to writing, but I had no idea where to start or how to turn that interest into an actual business,” Kazi says. “I had no copywriting or marketing experience. I felt like I was starting from absolute zero.”

Kazi initially enrolled in a copywriting course to guide her. But it left her more confused than confident. While the course she initially took provided some insights into the industry, it lacked the practical guidance she needed to move forward.

“The course showed me what was possible, but it didn’t show me how to get there,” Kazi explains. “Instead of the clarity I was hoping for, I was left with more questions than answers.”

She quickly recognized that she needed more structured guidance and a clearer roadmap to move forward confidently.

The Turning Point: Discovering AWAI
The Roadmap That Transformed Her Career

Kazi’s turning point came through online research when she discovered AWAI. What caught her attention wasn’t just their reputation but also their promise of step-by-step, practical guidance.

Her first contact with AWAI was with Barbra Hume, who took the time to understand Kazi’s situation and help map out a personalized learning path. This personal touch convinced Kazi she’d found the right partner for her journey.

Starting with How to Write Blogs for Yourself and Clients: A Step-by-Step Guide to Blogging Success, Kazi gained access to a wealth of resources, including bite-sized training modules that made learning manageable and actionable. Encouraged by this experience, she soon enrolled in AWAI’s Circle of Success (COS), which she describes as “gold.”

“COS was pure gold,” Kazi says. “It gave me access to everything I needed, plus the ongoing support that made all the difference.”

The “Aha” Moment: First Steps Toward Success
Turning Theory into Action

Kazi had already landed her first long-term client just weeks earlier, but she knew she needed to sharpen her skills to deliver the best results. That’s when she dove into Pam Foster’s How to Write Engaging E-newsletters training, part of her Circle of Success resource library — and experienced her defining moment as a copywriter.

“I remember sitting at my computer, going through Pam’s modules, and suddenly everything just clicked,” Kazi says. “For the first time, I wasn’t just learning what to write — I was learning exactly how to write it.”

Like the How to Write Blogs for Yourself and Clients program, this wasn’t just theory — it was a complete strategy with practical, step-by-step guidance she could apply immediately to her new client work. The course taught her how to capture attention from the first line, structure compelling newsletters, and develop a consistent brand voice. The strategies turned a jumble of theories into clear, practical steps that transformed her approach to client projects.

Mentorship and Milestones: Support Along the Way
Guidance That Makes a Difference

As she progressed, Kazi made use of the personalized coaching sessions included in her COS membership. Her first big project was a submission for a writing competition — a goal she had set for herself from the beginning. Kazi wrote the article independently but sought guidance from a COS mentor to analyze and refine her approach, particularly in crafting a strong, attention-grabbing title. This collaboration not only enhanced her submission but also deepened her understanding of persuasive techniques. Her effort paid off when she won the competition, marking a significant milestone in her writing career.

Through AWAI, Kazi also expanded her expertise in marketing with Russ Henneberry’s strategy course and explored the future of copywriting with Nick Usborne’s AI-focused training. More recently she qualified as a Case Study Specialist. These trainings not only enhanced her skills but also inspired her to deepen her knowledge and apply it creatively to her projects.

With every step, AWAI provided Kazi with the clarity, support, and actionable tools she needed to transform her passion for writing into a thriving career.

A Rapidly Growing Career
Turning Passion into a Thriving Business

Just one year after joining AWAI, Kazi Quinton has experienced remarkable growth in both her skills and her career. Here’s a snapshot of her progress:

Publishing Success: Kazi completed and published HUMANITY 2.0: Redefining Humanity in The Age of Artificial Intelligence, which became a No. 1 bestseller on Amazon. Nick Usborne was so impressed with her manuscript that he wrote the preface.

Speaking and Recognition: Kazi spoke at an event, sharing her email marketing expertise with business owners, who voted this training session the best of the year. Months later she wrote an award speech for a 40-year martial arts master that was delivered to an audience of 500.

Global Client Base: Her copywriting services now reach clients across the US, UK, Europe, and South Africa, spanning industries from occupational therapy to fashion to civil engineering.

Expanding Services: Kazi has built her own website and offers a comprehensive suite of copywriting services — lead magnets, SEO blog posts, email sequences, website copy, case studies, social media content, speaker biographies, and more.

Strategic Partnerships: She’s currently negotiating a framework she’s creating to manage all copywriting needs for 100 ADHD business owners through a VA company.

The Power of 1% Daily Growth

Kazi credits her rapid success to a simple but powerful philosophy: improving just 1% each day.

“I focused on learning something new every single day, even if it was just one small piece of the puzzle,” Kazi explains. “Those tiny improvements compound over time into extraordinary results.”

A New Chapter Begins

For Kazi, copywriting isn’t just a career change — it’s the fulfillment of a calling she didn’t know she had. Her investigative background serves her well in research, her management experience helps her understand business needs, and her natural curiosity drives her to master new skills continuously.

“I finally found work that doesn’t feel like work,” Kazi says. “Every day brings new challenges and opportunities to grow, and I have AWAI to thank for giving me the blueprint to turn my passion into a thriving business.”

Ready to pursue the writer’s life?

Learn more about the program that helped launch Kazi’s career, Circle of Success.